Website and funnel event map
Technical Meta Ads analytics
Meta Pixel and Conversions API setup
Reliable event tracking, deduplication and data checks for websites and Meta advertising campaigns.
Pixel + CAPI
Two data channels working as one event system
Pixel sends browser events while Conversions API complements them with server-side signals.
Together they create more complete measurement and better signals for campaign optimization.
What is included
A complete, practical scope of work
Meta Pixel installation and validation
Conversions API connection
Browser and server event deduplication
Event parameters and data quality checks
Testing in Meta Events Manager
Process
How the work is organized
Technical review
I review the platform, funnel, existing tracking and required access.
Event map
We define the actions that matter for measurement and optimization.
Implementation
I configure Pixel, CAPI, parameters and deduplication.
Testing
I verify event delivery, diagnostics and data quality in Meta.
Result
A transparent event system you can verify and use
Pixelbrowser-side events
CAPIserver-side events
Verifiedtesting and deduplication
FAQ
Pixel and CAPI questions
Pixel sends events from the visitor’s browser, while Conversions API sends them from the server or website platform. Together they provide more complete measurement.
In most cases both should be used. Matching events must be correctly deduplicated so Meta does not count them twice.
The event map depends on the funnel. Typical events include page view, form submission, contact, registration, add to cart and purchase.
No. Better data improves measurement and optimization, but results still depend on the offer, audience, creatives, website and budget.
Access to Meta Business Manager, Events Manager, the website or CMS and, when needed, the server, CRM or analytics system.
Need reliable Meta event tracking?
Tell me about your website and funnel. I will clarify the required setup and access.